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Responsive Web Design: How It Can Benefit Your Business and Owners

Responsive web design lets your website adjust and deliver the best user experience no matter the device used for accessing the web. In the web design and development field in Sydney, keeping up with the endless new resolutions and devices is a must.  For a lot of websites, making a website version for every resolution and device is impossible or impractical. That is why website owners must brace a responsive web design.

What Is Responsive Website Design?

Responsive Sydney web design is an approach that suggests design and development must respond to the behavior and environment of users based on screen size, orientation, and platform. It involves a combination of flexible grids and layouts, intelligent use of Cascading Style Sheets (CSS) media queries, as well as images. When users switch from their desktop computer to iPad, the website must automatically switch to accommodate for resolution, scripting, abilities, and image size.

Responsive design works through CSS, using different settings to serve various style properties. Examples of CSS properties related to this type of design include the viewport and media queries.

Importance of Screen Resolution

When designing a website for responsiveness, designers first think of the screen resolution. However, today’s phones have resolutions of at least 1080p, which is the de facto standard for desktop with some exceptions in 4K and ultrawide displays. Because of this, it is difficult to fully target all devices because of so much crossover in resolutions between devices. This is the reason pixel density is quite essential when deciding the layout to be used as a 5-inch 1080p mobile display will be cramming the pixel in closer than a 32-inch 1080p display.  Also, the viewport must be considered, which is the web page’s visible area for users. This lets designers rearrange content based on the amount of content to be displayed.

Benefits of Responsive Design

Responsive website design benefits Sydney designers, developers, users, and businesses. Its benefits include the following:

  • Increased mobile traffic. As most traffic to major websites comes from mobile devices, it is essential for companies to have websites that render properly on smaller screens. This prevents users from encountering distorted images or experience a sub-optimal site layout. Although some businesses still prefer to have a separate version of their site for mobile users, responsive web design is becoming the norm as it provides greater flexibility.
  • Lower costs and faster mobile development. Creating a responsive web design takes less time than making a stand-alone mobile app in addition to a desktop site. Because time is money, this design costs less than the alternative.
  • Lower maintenance. Maintaining a separate mobile website requires extra testing and support. But, the responsive design process uses standardized testing methods to guarantee optimal layout on each screen. Also, if there are separate desktop and mobile websites, two content strategies, two administrative interfaces, and two design teams may be necessary.
  • Faster loading times. According to studies, mobile users abandon web pages that take longer than three seconds to finish loading. Responsive web design uses modern performance techniques like caching and responsive image display to improve the web page loading speed.

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