Over the years, the banking industry has experienced significant changes, resulting in more competitive services and a higher level of customer satisfaction, among others. In this article, we’ll talk about some of the drivers of these changes and how it reshaped banking.
- Artificial Intelligence
Banks have always been at the forefront of technology, so it is unsurprising that they are amongst the earliest adopters of artificial intelligence. It is a must for being more customer-centric and to leverage the power of data. Artificial intelligence is transforming banking by helping detect fraud and speed up financial services. It digitizes work so that employees can respond faster and with better accuracy.
- Mobile Apps
Mobile apps are changing the way people access banking services, especially those who have busy schedules. From depositing checks to paying bills, banking apps changed the way consumers complete their banking transactions. It has also made banks more competitive. More so, banking apps enhance security and cut operational expenses. It also presents additional revenue streams for banks. Mobile apps can also double as personal financial tools, helping customers manage their money better.
- Social Media
Especially for banks targeting young customers, the use of social media platforms is a must. From Facebook to Twitter, social media channels can be used for effective advertising. It allows highly-targeted marketing materials, making sure of the best return for ad spend. It also provides easy access to the customer support of banks when there are queries.
Cybersecurity technologies are also changing the way banks operate, specifically by creating a more secure infrastructure. Customers can be more confident that their money and information are in safe hands when banks utilize the most innovative security measures, such as multifactor authentication and data encryption.
To streamline customer interactions, banks are using chatbots. This is an easy and affordable way to improve customer service, making sure that there is an instant response to any query. These are virtual assistants that are easily accessible, often through the website of the bank. With the speedy response, it can significantly increase customer satisfaction, which can also be the key to building long-term banking relationships.
From the way money is raised to how transactions are completed, blockchain has numerous applications in banking. While the most notable application of blockchain is in cryptocurrency, such as bitcoin, it is also considered as a disruptive technology that has improved banking operations globally. Some of the benefits of embracing blockchain in banking include decentralizing trust, enhancing security, decreasing cost, and improving productivity, among others.
If you are in the banking sector, it is crucial to keep up with the latest industry developments listed above, such as the implementation of artificial intelligence and blockchain. You could enroll in a fintech course and learn about how it impacts the financial services industry as we know it today! This can help broaden your knowledge and learn about various topics in a short space of time.